Lisa Demchenko

Hi, I'm Lisa — product designer, UX strategist, and solopreneur mom.

I turn messy stakeholder feedback and complex data into clean, intuitive interfaces — mostly energy-trading dashboards and SaaS tools. Obsessed with Notion, Figma, and using AI to kill the boring stuff so humans can focus on the brilliant parts. Currently building Reviu (AI feedback co-pilot) in public and writing weekly about the real side of indie creating.

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Custom GPTs & prompts

Things I've Written

Real talk from the UX, AI, and builder journey I'm on every week.

Teaming Up With AI — Building a Design Library with ChatGPT + MagicPathAI

UX Process

Planning a design system: Insights from N. Curtis’s Framework

Design systems

Essential principles of comprehensive UX Strategy

UX Strategy

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Some Kind Words

200+

Designer improved their UX with my templates and design systems.

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Designers are subscribed to my Nesletter

"Lisa took my chaotic app vision and turned it into something clear and beautiful."

Morgan Melto

Founder, Stndby

Lisa Demchenko

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© 2024 Lisa Demchenko. All rights reserved.

Templates

Notion systems for UX work

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Product designer’s stories

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Weekly UX&AI insights

Work with me

Remote, contracts or projects

AI Directory

Curated Library of AI tools for UX Designers

Custom GPTs & prompts

Design Braindump

Recent Projects

UX work I've done for startups and scale-ups over the past year.

View all work

UX Strategy

Product Design

2024

Reviu - feedback management SaaS

Complete redesign of a telemedicine app serving 50K+ users. Led research, designed new user flows, and increased appointment completion by 34%.

HealthTech Startup

Reviu

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✨ Transform scattered feedback into clarity

Turn

Feedback Chaos

into Actionable Insights

Reviu helps designers organize, analyze, and act on feedback from clients, PMs, and developers—all in one calm, central space.

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✨ Built for designers who value clarity, speed, and peace of mind

Unified Figma Feedback Inbox

Import feedback from Figma or collect by adding designs manually

AI-Powered Clustering

Auto-group feedback by themes like usability, copy, or dev constraints

Kanban Board for Feedback

Track each piece as Open, In Progress, or Resolved

Role Tagging

Label feedback by stakeholder type (Client, PM, Dev, etc.)

💎 Powerful Features

Everything you need to manage design feedback

From collection to resolution, FeedbackFlow keeps your design process moving forward.

The checkout button needs to be more prominent. Users are missing it during usability tests.

😕

Figma

PM

Open

3d ago

Sarah Chen

Unified Feedback Inbox

Centralises fragmented sources — your #1 user pain point.

Button Colors & Visibility

Critical

Multiple stakeholders mentioned issues with primary button colors being too subtle and hard to find

5

mentions

Examples:

\"

The checkout button is hard to see on the page

\"

\"

Primary CTA needs more contrast

\"

\"

Button colors blend into the background

\"

AI-Powered Clustering

Reduces manual effort and surfaces insights faster by auto-grouping feedback into themes.

Open

3

Review Payment Copy

High

Conduct copy review session with PM and client to reduce user anxiety during payment flow

Nov 13, 2025

E-Commerce Mobile App

From AI Summary

Open

Optimize Animation Performance

High

Schedule performance optimization sprint for animations on mid-range devices

Nov 13, 2025

E-Commerce Mobile App

From AI Summary

Open

Improve Checkout Flow

Urgent

Prioritize checkout button visibility improvements based on stakeholder feedback

Nov 13, 2025

E-Commerce Mobile App

From AI Summary

Open

Kanban Board Tracking

Enables tracking and collaboration with PMs/devs. Mark feedback as Open, In Progress, or Resolved.

100%

organized feedback

4.5 Average user rating

Multi-Project Workspace

Scales usability for freelancers and agencies. Manage multiple clients/projects from one dashboard.

Manual Upload & Sharing

Creates context and avoids confusion across iterations. Quickly share specific designs for feedback.

AI Feedback Summaries

Speeds up stakeholder communication with one-click AI-generated summaries for presentations.

So simple

Join the waitlist to lock early-bird access.

Early-bird pricing

Priority support

Exclusive feature previews

Design resources pack

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Be the first to know when we launch.

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Design feedback,

reimagined.

All your feedback. Organized, trackable, beautifully simple.

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No credit card required • Free forever for solo designers

© 2025 FeedbackFlow. All rights reserved.

App Design

2024

KidzHero

Designed analytics dashboard for D2C brands to track sales, inventory, and customer insights.

KidzHero

AI - powered story generation

App Design

2023

StndBy

Streamlined KYC process and reduced drop-off rate by 28% through user testing and iterations.

Key contact

Kate Cagan

312-385-3901

Phone number

Production company

Stream Productions

Client

SodaTech

Job number

102034056

Feature expansion

Gorilla - automation

Built comprehensive design system with 60+ components for B2B SaaS platform.

2023

Workshop

Design Thinking Workshop

Facilitated 3-day workshop for enterprise client to align on product vision.

2024

Feature expansion

Add Participants

Conducted usability studies with 15+ educators and redesigned key flows.

2021

Feature expansion

Purchase Points

Redesigned booking flow and improved conversion rate by 19%.

2021

Things I'm Building

Side projects and experiments that might become real products someday.

Pixel

Calm

Alpha

Journal and planner for designers to stay mindful and nurture creative energy

WebApp

AI Powered

Competitor

Tracker

Coming Soon

Tracking and updating competitors data

AI Agent

Automation

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🚀 In Development

Reviu - Feedback Management

AI-powered feedback management tool to collect, analyse, and act on

stakeholder insights.

Web App

Beta 2024

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Things I've Written

Real talk about UX work, AI, and staying organized when everything feels chaotic.

View all articles

UX Process

5 min read

Teaming Up With AI — Building a Design Library with ChatGPT + MagicPathAI

Read more

Design System

6 min

Planning a Design System: Insights from Nathan Curtis’s Framework

Documenting design process with Notion

 

Notion Systems

UX Strategy

5 min

Essential principles of comprehensive UX Strategy

 

A Solo Designer’s Journey in a Fast-Growing Startup

AI Tools

Some Kind Words

"

Lisa took my chaotic app vision and turned it into something clear and beautiful. She built a full Figma system that brought it to life and made the process enjoyable. She's sharp, fast, and great at balancing structure with creativity.

Morgan Melto

Founder, Sndby

200+

Templates Sold

600+

Newsletter Subscribers

"Lisa is an great friend more than a freelancer! She understands the client more and ask the requirement and do the changes with a smile :) i will surely recommend"

Ashok Sryvasan

Founder, Byte

" Your work has made organizing my projects so much easier, and I really appreciate the thought and effort you put into designing it."

Fransu

Happy Customer

Lisa Demchenko

Product Designer helping startups design better products through UX research, AI workflows, and systems thinking.

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